My Italy: Design and usability evaluation of an M- Tourism prototype

In this paper we describe the prototype of a location-based M-tourism application called My Italy, developed by the Usability and Accessibility Laboratory (LUA) University of Rome Sapienza. My Italy is a mobile multimedia tourist guide capable of supplying the mobile user with context-aware information during travel in a fast and easy way. My Italy was designed to optimize the user’s experience through a user-friendly interface and proper information architecture. The design process has taken into account the specific needs of tourists as well as several variables that characterize the mobile context. The prototype developed as a result has been tested with users in a real scenario to evaluate its usability and performance.